Employer Branding
Development
Attract and Retain the Right Talent
The competition for top talent is fierce, and employer branding is key to attracting and engaging the best candidates. A positive employer brand enhances your company’s reputation, strengthens employee engagement, and helps build a strong organizational culture.
Why Invest in Employer Branding?
A well-managed employer brand is not just a branding strategy but a tangible investment that delivers measurable results:
- 70% of the workforce consists of passive job seekers who are open to offers from attractive employers. (LinkedIn Talent Trends, 2024)
- Engaged employees are 21% more productive and directly impact business success. (State of the Global Workplace, 2023)
- Companies with a strong reputation can reduce payroll costs by up to 10%. (Randstad Employer Brand Research, 2024)
Three Steps to Develop Your Employer Brand
Workbana helps you build a compelling employer brand with a comprehensive service package divided into three key areas:
1. Research and Analysis – Understand the Current State and Identify Development Needs
Everything starts with understanding your current situation. Workbana’s research and analysis services help identify your company’s strengths and areas for improvement as an employer.
Services Include:
- Workshop: Employer Branding Strategy
A workshop to map the current state and create a concrete strategy for improvement. - Employee Surveys
In-depth insights into employee experiences and perceptions.
Learn More About Research and Analysis Services
2. Marketing and Communication – Strengthen Your Message and Reach the Right Candidates
Employer branding is not just an internal matter – it’s also a strong external message that attracts the right candidates.
Services Include:
- Recruitment Slogan and Recruitment Statement
Craft impactful messages that highlight your company’s strengths. - Employee Ambassador Program
Leverage authentic stories from your employees to strengthen your employer brand. - Content Marketing
Targeted communication that reaches the right candidates at the right time.
Learn More About Marketing and Communication Services
3. Design and Production – Create Impactful Visual Solutions
Visuals are a powerful way to make your employer brand engaging and attractive. Workbana’s design and production services bring your message to life.
Services Include:
- Employer Branding Video
Showcase your company culture and values authentically. - Day in the Life Video
Highlight what it’s like to work in your company from an employee’s perspective. - Influencer at Work Video
Add an engaging and authentic perspective to your company’s story with an influencer.
Learn More About Design and Production Services
Start Building Your Employer Brand Today
Fill out the form below, and let’s design a solution tailored to your needs. Workbana’s experts will help you stand out from the competition and attract the best talent.
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